By | January 22, 2023

How AI is Transforming Digital Marketing

How AI is Transforming Digital Marketing?

AI is changing content marketing in a number of ways. AI-driven tools can help marketers identify topics, keywords, and trends in real-time and tailor content to engage customers better.

AI can also be used to create personalized content and recommend content to individual users. AI-powered tools can automate the creation of content, such as by generating blog posts and other types of content from templates.

In addition, AI can also help marketers measure the effectiveness of their content and adjust their strategies accordingly. Finally, AI can be used to identify influencers and target them for content distribution.

Are AI Tools Threats to Content Writers and Marketers?

I would say NO, but a person using AI Tool can be!

AI tools, such as natural language processing, machine learning, and deep learning, can give marketers and content writers a huge advantage when it comes to creating and optimizing content.

However, AI tools can also be a threat in the sense that they can automate certain processes, such as content creation and optimization, that were once done manually by people. This can potentially lead to fewer opportunities for content writers and marketers, as AI tools become more advanced and are able to do most of the work that people used to do.

Can You Name a Few Valuable Tools to Help a Digital Marketer Execute Tasks Efficiently?

  1. WordTune: Fine-tune your content, the FREE version will assist you to fine-tune your 10 copies per day and once you get good results from the tool, you can go for the paid version.
  2. BuzzSumo: BuzzSumo is an AI-powered content discovery tool that helps digital marketers research, analyze, and find the most shared content and influencers in their industry.
  3. Grammarly: Grammarly is an AI-powered writing assistant that helps digital marketers identify and correct grammar and spelling mistakes in their content.
  4. TextOptimizer: TextOptimizer is an AI-powered content optimization tool that helps digital marketers analyze their content for optimization and find the right keywords to improve visibility and ranking.
  5. SEMrush: SEMrush is an AI-powered content marketing platform that helps digital marketers identify the best topics, keywords, and content ideas to optimize their content for search engine visibility.
  6. Lumen5: Lumen5 is an AI-powered video creation platform that enables digital marketers to quickly and easily create professional-looking videos from blog posts. 2.
  7. BuzzSumo: BuzzSumo is an AI-powered content research and analysis tool that helps digital marketers identify and analyze trends in the content landscape, track their competitors’ content strategies, and find the most engaging content for their own campaigns.
  8. ChatGPT: Last but not the least, I would say this is an AMAZING tool.  Open AI has transformed the way we create content!

It can also help you in image sorting, and understanding different codes structure and speed up the time in coding as well. But, the most important application is content creation for a marketer.

How ChatGPT can help you become a better marketer, can you elaborate with some examples?

A short list of use cases for utilizing ChatGPT in marketing. 

Keyword Research

1. Generate relevant topics to target
“Generate a list of X popular questions related to “<keyword>, that are relevant for new <audience>”

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2. Classify a list of keywords based on their search intent

“Classify the following keyword list in groups based on their search intent, whether commercial, transactional or informational: …”

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Content Optimization

3. Generate titles for your page content

Copy/paste your page content and ask:

“Generate X unique title tags, of a maximum of 60 characters, for the following text. They should be descriptive and include the term <keyword> in them: …. “

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4. Generate meta descriptions for your page content

The same can be done for meta descriptions, also specifying that they should be catchy and include a call to action:

“Generate Z unique meta descriptions, of a maximum of 150 characters, for the following text. They should be catchy with a call to action, including the term “Main keyword” in them: ….”

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5. Rephrase your existing content to avoid duplication

Generate different versions of a text to avoid content duplication:

“Rephrase the following paragraph in X different ways, to avoid repetition, while keeping its meaning: … “

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6. Generate FAQs based on your content

“Generate a list of X frequently asked questions based on the following content: …”

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7. Provide facts and stats to use as an input to back your content

“Generate a list of the top 10 facts, statistics and trends related to <topic>, including their source”

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8. Generate a summary of your content 

“Generate an X words summary of the following content: …”

9. Perform sentiment analysis of content

“Specify the sentiment of the following titles, assigning them the values of: positive, neutral or negative. Generate the results in column, including the titles in the first one, and their sentiment in the second: …”

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5. How to use AI optimally for your marketing in 2023

  1. Harness AI-powered customer segmentation and personalization: AI can help you segment and personalize customer experiences more accurately than ever before. This will allow you to tailor content to each individual customer, creating a more personal and engaging experience.
  2. Optimize your content with machine learning: With machine learning, you can automatically analyze the performance of your content and optimize it to reach the right audiences. This will help you get the most out of your content and ensure that it resonates with your target market.
  3. Leverage AI-powered customer service: AI-powered customer service solutions can help you anticipate customer needs, provide more accurate answers, and automate routine customer service tasks. This will help you provide a better customer experience and reduce customer service costs.
  4. Automate workflow processes: AI can help automate routine marketing tasks, such as customer segmentation, content creation, and campaign optimization. This will help you free up resources and focus on higher value tasks.
  5. Analyze customer behavior: AI can help you analyze customer behavior and preferences, allowing you to create more effective marketing campaigns. This will help you better understand customer needs and target them with more relevant content. 6. Monitor competitors

Courtesy by Rajat Chauhan

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