Categories: GeneralHR Trends

Sector Watch of ITeS Sector by Naukri.com

ITeS-BPO Sector
The Indian BPO industry posted a strong rebound in growth during FY 2010-11 and is pegged to generate revenues worth US$ 76 bn this year, with a growth of over 19% over the previous year according to NASSCOM. However, a recent report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) indicates that the sector is facing issues with attrition rate increasing sharply to 55% during December 2010–March 2011. Nonetheless, companies like vCustomer, Genpact and Aegis have set upon a range of initiatives and employee-centric policies to enhance the ‘feel-good’ factor among their workforce for curbing attrition and attracting talent.
Centre of Attention
vCustomer has put in place an employee relationship team to ensure that the employees have a healthy work-life balance. Organisational development teams ensure overall growth of the company’s employees, while internal communication teams ensure that there is proper redressal of HR related grievances. Further, to ensure employee satisfaction, corrective actions are introduced on the basis of an employee satisfaction survey conducted in-house twice a year. Similar measures were undertaken at Wipro to boost staff morale, like training and leadership programs and cross-border interactions between employees. The company also introduced measures specifically for its women employees – a sexual harassment committee provides safer working environment while maternity leave allowances ensure that the fairer sex gets its due.
Rural Path
Many companies are sourcing talent from rural India even as urban graduates chase higher pay, perks and designations. Wipro, Tech Mahindra and TCS have conducted placement drive with the help of Central Placement Cell (CPC) of Karnataka Vocational Training & Skill Development Corporation Ltd in first of its kind initiative. The interviews were conducted in five districts, besides Bengaluru with as many as 137 of 736 rural graduates bagging on-spot job offers. As against this, only 55 out of 737 candidates from Bengaluru were offered jobs. Companies believe that rural candidates are likely to stay with the company for a longer duration and are less demanding when it comes to remuneration and relocation.

Vipul Mali

Recent Posts

Wishing you and your family a joyful and prosperous Diwali!

Wishing you and your family a joyful and prosperous Diwali! Here are 10 meaningful lessons…

2 days ago

Wishing you a powerful and blessed Kali Chaudas! Five key learnings from Kali Chaudas.

Warm wishes on Kali Chaudas! 🌑 Here are five key learnings from Kali Chaudas: 1.…

6 days ago

Wishing you and your family a day filled with prosperity, health, and abundance on this auspicious occasion of Dhanteras.

Lessons we can learn from Goddess Lakshmi on Dhanteras: 1. Value Hard Work and Diligence:…

1 week ago

Expert Talk Ep. 140 with Bhautik Kumar on Culture: A Catalyst to Company Growth

How can a strong company culture drive exponential growth? Ready to master communication skills and…

2 weeks ago

Expert Talk Ep. 139 with Jamela Siddiqui on Positivity is contagious. Pass it!

Ready to unlock the power of positivity? Struggling with communication or mindset challenges? What if…

3 weeks ago

Wishing you a joyful and prosperous Vijayadasami! Happy Dussehra!

Wishing you a joyful and prosperous Vijayadasami! 🌸✨ Here are 10 life lessons we can…

4 weeks ago